Imserba Webstore - Influencer: The Power to Change Anything

	List Price: $24.95 Our Price: $12.92 Your Save: $ 12.03 ( 48% ) Availability: Usually ships in 24 hours Manufacturer: McGraw-Hill
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Binding: Hardcover Dewey Decimal Number: 153.85 EAN: 9780071484992 ISBN: 007148499X Label: McGraw-Hill Manufacturer: McGraw-Hill Number Of Items: 1 Number Of Pages: 288 Publication Date: 2007-09-13 Publisher: McGraw-Hill Studio: McGraw-Hill
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Spotlight customer reviews: Customer Rating: Summary: Powerful Book on Changing Whole Societies' Behavior Patterns Comment: As a professional marketer, I've read a ton of books on persuasion, influence, and similar topics. Until now, all or them have focused largely on moving people forward to a buying decision in the marketplace. This is the first book I've come across that seeks to explore influence as a tool of widespread positive social change: How to create influence that ends a plague in Africa, builds social and job skills among ex-criminals in San Francisco, brings reading skills to thousands of illiterates in Mexico...Wow! It's not a fast read, but this may be one of the most important, life-changing books I've ever read. Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages. Customer Rating: Summary: Loved it. Comment: I loved this book. makes you really think and keeps it to 6 basic principles. Will definitely reference this book again. Customer Rating: Summary: great book, but mislabeled as self-help Comment: the follow-up to the book "Crucial Conversations," this book gives some pretty practical advice on how to set up systems that promote positive change. This is a combination of individuals, social groups, and the environment itself... all 3 areas need systems that encourage both the ability and the motivation for positive change; otherwise it will not last. In each area, there are multiple tools that can help, but a true "Influencer" will know what tools to use and when. Highly recommended for anybody who wants to make lasting change. Customer Rating: Summary: A Worthwhile Book with Good Information Comment: It starts with the premise that if you "bundle the right number and type of influence techniques into the right influence strategy, you can change virtually anything" or at least change behaviors. The books outlines "six-source strategies" that act as influence tools to modify and change behavior, with real world "big picture" examples, such as:Dr. Donald Hopkins and his work at The Carter Center in literally eradicating the "Guinea worm disease" in sub-Saharan Africa; Dr. Mimi Silbert's amazing work at Delancey Street in San Francisco that has turned around over 14,000 lives of repeat criminals (with an average of four felony convictions each) into responsible citizens; and Dr. Don Berwick who saved over 122,000 lives in eighteen month by changing risky behavior in hospitals and health care organizations. In fact, my only criticism of the book is that, except for a hypothetical example of "Henry the dieter," it really does only give examples of "big picture" type institutional changes and does not give actual examples of the "day to day" types of personal influence change applicable to individual behavior. While the six-source strategies can certainly be applied to all circumstances to some degree, I would liked to have seen more "hands-on" examples and applications to personal, as opposed to institutional, behavioral change goals. In any event, for anyone who needs to make institutional changes by influencing behavior throughout an organization, this serves as a perfect hand book to use, and although it is not quite as helpful in "hands on" personal applications, it does provide excellent information. Customer Rating: Summary: Unique ideas Comment: This book introduced some insights and techniques for persuasion that I never thought of. Excellent read on the power of common sense approaches to major and minor problems.
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