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Imserba Webstore - A Whole New Mind: Why Right-Brainers Will Rule the Future
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List Price: $39.97
Our Price: $39.97
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Manufacturer: Brilliance Audio on MP3-CD Lib Ed
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Average Customer Rating:  
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Binding: Audio CD
Dewey Decimal Number: 153.35
EAN: 9781423379102
Feature: ISBN13: 9781423379102
Format: Audiobook
ISBN: 1423379101
Label: Brilliance Audio on MP3-CD Lib Ed
Manufacturer: Brilliance Audio on MP3-CD Lib Ed
Number Of Items: 1
Publication Date: 2009-01-01
Publisher: Brilliance Audio on MP3-CD Lib Ed
Release Date: 2009-01-01
Studio: Brilliance Audio on MP3-CD Lib Ed
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Editorial Reviews:
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Lawyers. Accountants. Software engineers. That’s what Mom and Dad encouraged us to become. They were wrong. Gone is the age of “left-brain” dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers—creative and empathic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment—and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes listeners to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.
“This book is a miracle. Completely original and profound.” — Tom Peters, author of In Search of Excellence
“A very important, convincingly argued and mind-altering book.” — Po Bronson, author of What Should I Do With My Life?
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Spotlight customer reviews:
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Customer Rating: 
Summary: A Insightful Look to How Valuable Will Be Created
Comment: I have always been a big fan of Emotional Quotient. This book deals with the shift in the world from a left side of the brain to a right side of the brain. The author does this with creating a new reality through more of an emotional and intuitive approach. As some of the simple, yet complex skills are being outsourced to other places in the world, the employee must adapt with creativity. The people who have the ability to sense and see that which is not yet will be the most valuable workers in the coming generations. The book deals with the theory but one of the best aspects is the practical section at the end of each skill. The author provides some helpful resources to follow up with on implementing the talent. One of the most interesting sections is on how to see empty space. He will give books to read that will help with reading people and emotions and how to create and craft a story. The book is well written and a good read.
Customer Rating:
Summary: Fantastic
Comment: This is a brilliant book that makes left-brain oriented thinkers rethink. The world is changing rapidly and Pink explains how the 3 A's (abundance, automation and Asia) will continue to change how people live and work. He then explores more complex right-brained "senses" and provides meaningful steps that one can take to help refine them. A must-read.
Customer Rating:
Summary: A Quick and Engaging Read
Comment: In his book, A Whole New Mind, Daniel Pink shines a light on the bleak reality facing knowledge workers in the 21st century. Pink opens by explaining the forces causing knowledge workers in the West to compete, and loose, with workers in emerging economies as repetitive tasks are automated or exported to low-cost centers. Throughout the rest of the book, Pink presents six skills (senses he calls them) which he claims will enable the knowledge workers in the developed world to maintain a home-field advantage based on creativity and innovation.
The key senses Pink identifies are Design, Story, Symphony, Empathy, Play, and Meaning. Pink explains by developing one's brain to build strength in these areas, more value can be discovered in traditional right-brain focused endeavors. Pink presents how he was able to gain and self-discover in these areas and provides references to outside sources. He has chosen to do this is in a rather unique way. First, he presents an argument for the particular sense. This is usually backed-up with research and an interview with an expert in the field. Pink relays his own personal experiences were applicable. Pink's own stories range from taking a drawing class to walking labyrinths to joining a laughter group. After justifying the key senses, Pink presents a section called Portfolio where resources and concrete, take-away advice are provided for the reader.
While some people might be put off by the subtitle Why Right-Brainers will Rule the Future, potential readers must understand that Pink is not excluding left-directed, logical/linear thinkers from leading prosperous lives in the future. In fact, Pink spends most of the book's pages presenting techniques to unlock a whole-brained thought method. This ties back into main title of the book. Pink is really presenting ideas to move the user away from the left-directed thinking taught in most schools towards using both hemispheres equally.
Where the book does fall short is that it fails to adequately address that whole-brained thinking is not proprietary to a Western Culture attempting to keep jobs on-shore. I feel strongly that design-thinking and good designs must come within the culture its creations are to serve. Indian car designers will not be successful selling one of their designs in North America or Europe. Likewise, car designers sitting in Detroit will miss the nuances of the Indian automobile market and also fail to deliver a compelling product. I use this as an example because it shows that whole-brained, design thinking is regional and not proprietary to the West. If someone was going to read this book and believe that whole-brained thinking would save them in the world economy, I am afraid they would be disappointed. What reading this book is will accomplish is making that knowledge worker more relevant within their own market. This might not seem like a lot, but there are always positions which must remain close to the market and close to the customer. Those positions are difficult to replicate in a low-cost center.
This book should be on the short list of must-reads for aspiring engineers and product developers. If anything, it adds to the knowledge worker's toolkit and gives a junior engineer something to aspire towards in how they approach innovation and creativity. In a time of relatively bleak job security outlooks in a Friedman-esque flat world, Pink's book allows the reader to realize that what goes on between their ears is within their control. Creative skills can be learned and enhanced, even in the most right-directed brain. A Whole New Mind is not a perfect solution, but it gives the reader a jumping-off point for further self-discovery in support of a career focused on innovation.
Customer Rating:
Summary: Just might make you look at the rest of your life differently !
Comment: Brilliant! The sort of book that just might make you sit up and look at the rest of your life differently!
Daniel Pink writes about the right brain faculties which will be critical in order to thrive in the future; a future where your product and service offerings need to appeal to the aesthetic sensibilities of the buyers who dismiss features and quality as merely the price of entry to the market; a future where globalization implies that if it can be done overseas, so it will be; a future where automation is law and medicine.
Several years ago, Betty Edwards' "Drawing with the Right Side of the Brain" brought to our awareness the distinction of the nonlinear, intuitive right brain vs the sequential, logical left brain through her best selling book that spoke to artists. Daniel Pink's book brings it closer to businesses.
The book makes the case that the future belongs to pattern recognizers, meaning maker, empathizers. I say it always did. Arguably the seismic shifts of globalization, automation and emphasis on aesthetics in current times have made the need for right brain qualities more pronounced than ever.
Left brained capabilities are necessary but no longer sufficient; those that possess a `whole new mind' will reap the richest rewards says Pink. The book is in itself an excellent demonstration of a wholesome combination of right brained and left brained faculties ; it is excellent story telling never losing sight of the big picture, chapter after chapter analytically and sequentially building the case.
Pink spells out six essential `aptitudes' to master in order to achieve the `whole new mind' - design, story, symphony, empathy, play and meaning. And goes onto spend a chapter on each. Here below is my fast forward through the six chapters.
Design as in going beyond function and utility. Ability to tell stories that include context and delivered with emotional impact will become important in the conceptual age to distinguish your products and services. Being able to put the pieces by recognizing patterns is Symphony. Understanding what makes others tick, to create relationships is empathy. Play refers to the laughter and lightheartedness that leads to creativity. Meaning is our quest for a purpose in what we do.
I can relate the trends in the software services industry that I come from to each of the six aptitudes Pink talks about. Increased emphasis on the end-user experience, empathy for the user's needs to address their needs, big picture thinking around system architecture, need for leaders to grasp what makes the software engineers tick are all trends we see unfolding as we speak. The need for humor to enhance creativity and man's eternal quest for meaning from work are applicable to any industry.
Customer Rating:
Summary: Whole New Mind, very creative!
Comment: A Whole New Mind, by Daniel Pink, was a great look at the way business will be done in the near future. I recently spoke with a business owner who was concerned that a person they just interviewed did not want to work 40 hours a week inside his office. I challenged him to think of ways that this person could maybe work out of their home and maybe take on a few accounts at a time, instead of working for 1 hour a day on all of his accounts. This is the future of our workforce. People are not interested in sitting in cubical's and picturing themselves in a Dilbert Cartoon anymore. It is the creative right-brain world that we are after now, these are the new managers and salesforce that the big boys are going after- the rest of us need to adjust now too!
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